The Shopify platform is one of the most popular solutions today for successful work in the eCommerce field. For many entrepreneurs, this truly is the ideal solution because, unlike others, Shopify requires minimal effort.
Moreover, there are Shopify plus developers who can adapt your needs to the platform and take over all the processes. No need to worry about ideas, development, and maintenance. They got you all covered.
So, in this article, we will be taking a closer look at some ways Shopify Plus gives you an edge in your business. That way, you will be able to figure out why you need it to take your business to the next level.
Shopify – What is It?
Shopify is software that allows you to design, launch, and keep your online store running successfully for a monthly fee.
Designed for users without advanced design and technical skills, the platform has extremely simple functionality and a wide range of templates that allow you to quickly and easily launch any website.
With Shopify, you don’t have to worry about hosting or anything else. The platform provides you with everything you need to create and manage your store. All you need is internet access and a web browser. But Shopify Plus is the “next level” of the platform, which is suitable for corporate use.
Advantages of the Shopify Platform for Developing Online Stores
A practical and convenient multifunctional platform, despite its ease of use, has a number of significant advantages, each of which is important when creating an online store:
#1: Effective analytics to improve sales
Built-in capabilities, such as tracking ad performance and customer activity, sales reports, and customer acquisition channels can be further enhanced through integration with Google Analytics.
#2: Convenient controls
The basic functionality of the e-commerce platform includes managing orders, gift cards, promotional codes, maintaining a client database, issuing and receiving invoices, and much more. A big plus is the ability to create mobile applications for iOS and Android.
#3: Integration with payment systems
There are over 100 payment systems available to receive payment, but Shopify offers its own payment system for order processing.
#4: High level of security
Shopify implements modern security practices for online businesses – SSL certificates, automatic account blocking, two-factor authentication, etc.
#5: Modern attractive design
Aesthetic design options are thought out and optimized to maximize sales.
There is also the possibility of scalability. There is a huge set of add-ons that can be installed for free to expand the basic functionality of the CMS.
What Steps Does a Business Need to Take to Create Its Website?
The work is divided into several stages, which are performed in strict sequence:
- Discussion of the project with the client: This includes drawing up a brief and business analysis by marketing specialists. The team researches the features of the niche and products so that the future design and functionality of the Shopify site fully reveal their advantages, helping customers make purchases.
- Drawing up detailed technical specifications: It is formed with specific tasks. Each task has a set execution time. This approach allows you to take into account every detail, meet development deadlines, and control the progress of the project.
- Development. Design creation, layout, and configuration of the platform and functional modules.
- Testing. Checking the adaptability of the website design, the correct execution of the functions and capabilities of the online store, and the performance and security of the resource.
After this, the goods are unloaded and launched.
Why Does a Business Need Shopify Plus?
Shopify Plus is designed for enterprise-level businesses and is not suitable for small store owners who sell products on a small scale. Instead of the pre-made plans described above, Shopify Plus is customized to each customer’s specifics and needs.
There is no set price for this plan as it varies from client to client depending on their individual needs. The plan is designed for larger Shopify stores that require more functionality, development, and customized business support than Shopify’s out-of-the-box plans.
Final Note
Shopify is the perfect platform for online trading. Although many companies still sell products exclusively in physical stores, more and more people are turning to online shopping.
If you’re still offline, Shopify will allow you to go online and focus on creating new products while your online store generates sales for you.
It is also important at this point to find quality specialists who have experience in this field of activity. After all, it is the selection of a good team of experts that will help make the site optimal, and there will be no problems with work in the future.
Here it is important not to save and invest right away, so that later you don’t have to correct mistakes and return to the original stage.