Have you ever found yourself standing in the candy aisle, scanning the shelves, and wondering where the Milky Way Midnight chocolate had gone? If so, you’re not alone. This particular chocolate bar has been a favorite for many, creating a unique spot in the hearts of those who crave a rich, dark chocolate experience.
But with the recent scarcity of this chocolate on the shelves of many stores, people have been left asking, “Is Milky Way Midnight discontinued?”
If you have also found yourself at the same junction, then you must have been wondering what the real truth behind the speculation is. So, just keep reading.
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What Type of Chocolate is Milky Way Midnight?
Milky Way Midnight stands out from the crowd with its enticing dark chocolate coating, a stark contrast to the classic milk chocolate found in the original Milky Way.
It’s not just another chocolate bar; it’s a delectable journey into a more sophisticated taste profile, offering a bittersweet experience that dances on the palate. With its smooth nougat and caramel interior, Milky Way Midnight became a go-to treat for those seeking something a bit more indulgent.
Its dark chocolate exterior promised an experience as rich as its appearance, and it surely delivered. Each bite took you on a journey, with the bittersweet chocolate harmoniously blending with the sweet, creamy interior. It was, indeed, a midnight snack that could brighten any part of your day.
Is Milky Way Midnight Discontinued?
Unfortunately, for fans of this dark chocolate delight, Milky Way Midnight has been discontinued. The production came to a halt back in the 90s, leaving many chocolate enthusiasts feeling a void.
Even though it was a popular choice for years, it couldn’t achieve the expected sales targets, making Mars Incorporated to make the tough decision to discontinue it.
However, while its journey has ended, the memories of its unique taste linger on. Many have moved on to other treats, but there are still those who reminisce and hope for a potential return of Milky Way Midnight, even if just for one last taste.
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Why Was Milky Way Midnight Discontinued?
The decision to discontinue Milky Way Midnight boiled down to a number of factors. As we said earlier, despite its popularity and the increasing interest from chocolate lovers, the sales weren’t meeting the set targets.
Mars Incorporated believed in the product’s potential to be a superior chocolate candy, but the numbers told a different story. The company had high hopes for Milky Way Midnight, aiming for it to achieve similar success to its other products.
However, when the expected targets were not met, they had to make the tough decision to cease production. And so Milky Way Midnight discontinued and had to join the list of many American chocolate bars that have been discontinued.
What is Milky Way Midnight Made Out Of?
The chocolate’s rich, creamy texture is the result of a combination of carefully selected ingredients. Among these, semisweet chocolate, palm oil, corn syrup, skim milk, and egg whites play vital roles.
The semisweet chocolate, processed with alkali, adds to the bittersweet experience, while the corn syrup provides the bar’s signature sweetness.
Milkfat and lactose contribute to the creamy texture, creating a harmonious blend of flavors and sensations. The addition of egg whites adds to the richness, ensuring that each bite is as indulgent as the last.
How Does the Chocolate Taste?
The taste of Milky Way Midnight is subjective, but many have described it as a dark, creamy, and intense chocolate experience. The bittersweet dark chocolate coating, combined with the caramel-rich interior and vanilla nougat, provides a unique taste that sets it apart from regular milk chocolate bars.
It offers a perfect balance for those who crave something sweet yet sophisticated, with a richness that lingers long after the last bite.
What is the Difference Between Milky Way Midnight and Regular Milky Way?
The main difference between Milky Way Midnight and the regular Milky Way lies in the chocolate and the overall taste experience. While the regular version features milk chocolate, Milky Way Midnight boasts a dark chocolate coating, providing a richer, more intense chocolate flavor.
Additionally, the nougat in Milky Way Midnight is vanilla-flavored, adding an extra layer of sweetness that complements the bittersweet dark chocolate. The result is a more complex, indulgent treat that stands out from the traditional Milky Way bar.
Is Milky Way Midnight the Same As Milky Way Dark?
There’s a common confusion between Milky Way Midnight and Milky Way Dark, but it’s quite simple. The two are essentially the same product, just with different names at different times.
Originally known as “Forever Yours,” the bar was reintroduced as “Milky Way Dark” in 1989 before eventually becoming “Milky Way Midnight.”
So, whether you remember it as Milky Way Dark or Milky Way Midnight, you’re recalling the same delicious dark chocolate experience. But that doesn’t matter now, does it? Milky Way Midnight discontinued!
Does Milky Way Midnight Have Eggs?
Yes, Milky Way Midnight does contain egg whites among its ingredients. This addition helps to create the rich, creamy texture that fans of the chocolate bar have come to love. Along with other dairy ingredients like skim milk and milkfat, the egg whites play a crucial role in the bar’s unique taste and texture.
Other Popular Chocolates That Have Been Discontinued
Over the years, the candy industry has seen many beloved chocolates come and go, leaving behind a trail of nostalgia and sweet memories. Let’s take a closer look at some of the popular chocolates that have been discontinued.
#1: PB Max
PB Max was a delectable treat consisting of a cookie base topped with peanut butter and covered in milk chocolate. Despite generating over $50 million in sales, it was discontinued in the early 1990s. The rumored reason behind its discontinuation was the Mars family’s purported dislike for peanut butter, leading them to discontinue a highly successful product.
#2: Marathon Bar
The Marathon Bar was known for its unique braided caramel design, enrobed in milk chocolate. It was a hit in the 1970s but was eventually discontinued in the 1980s. The exact reason for its discontinuation remains unclear, though it is speculated that it could have been due to declining sales or the introduction of competing products. Today, fans of the Marathon Bar can find solace in Cadbury’s Curly Wurly, a similar product.
#3: Hershey’s Swoops
Hershey’s Swoops were thin slices of chocolate that mimicked the shape of Pringles chips. Introduced in 2003, they came in various flavors, including Hershey’s, Reese’s, and Almond Joy. Despite their initial popularity, Swoops were discontinued in 2006. The reason? They encountered production challenges while consumers’ interest also declined over time.
#4: Summit Bar
The Summit Bar featured wafers and peanuts coated in chocolate. It was popular in the 1980s but was eventually discontinued. It was the intense competition in the candy market at the time that killed Summit Bar.
#5: Hershey’s Bar None
Bar None was introduced in the late 1980s. it was a chocolate bar consisting of a cocoa wafer, chocolate filling, peanuts, and a milk chocolate coating. Bar None underwent a recipe change before being discontinued in 1997.
#6: Wonka Bar
The Wonka Bar, inspired by Roald Dahl’s “Charlie and the Chocolate Factory,” was a chocolate bar with small, graham cracker pieces. Despite its association with the popular book and films, the Wonka Bar was discontinued. The reasons behind its discontinuation are not well-documented, but it could be due to licensing issues or changing consumer tastes.
Is Milky Way Midnight Discontinued – Final Note
Of course, you now know that Milky Way Midnight (or Milky Way Dark) is no longer available – the chocolate has been discontinued. But while the chocolate is no longer available on the shelves, its legacy lives on in the hearts of those who had the pleasure of tasting it.
We already told you the reason this beloved chocolate was discontinued – majorly because it couldn’t achieve the sales targets set by Mars Incorporated. But Milky Way Midnight isn’t the only iconic chocolate bar that has been discontinued. However, it remains a beloved treat among many of them.