It may not look like a business, but Americans spend more than $30 billion every year to keep their lawns green and beautiful. If you are the type of person that enjoys working outdoors, likes beautifying spaces, and is also physically fit, you can consider starting a lawn painting business. It will surely be an excellent green business idea that will fetch you enough income over the year.
On a relatively small budget, you can start your own lawn painting business because it only requires very little startup capital and equipment. However, you will need to do your homework well before starting. You will need to determine the best type of grass paint for your type of climate to ensure the best results. In this post, you will be learning about how to start a lawn painting business. You can also check some of our other articles like starting a snow removal business to add to this.
Tips for Starting a Lawn Painting Business
Let’s learn about “How to Start a Lawn Painting Business” in detail:
#1: Find out if there is a market for you in your area
This is obviously the first thing to do when thinking of starting such a business like this. Firstly, determine if there is a demand for your service in your area. Do you think people will be willing to patronize a lawn painting business in the area? Or do you think you can create the demand necessary for your business by educating the people about having their lawns painted to keep them continually green?
Not all parts of the country will need your service, and some parts will only need it during certain seasons. The idea of lawn painting is most viable in areas where there is a consistent drought or where there is a shortage of water and homeowners are looking for a way to conserve water.
Therefore, your first assignment is to find out if the market is available in your area. That is very important.
#2: Identify who your target customers are
Once you are sure your area will appreciate such a business, next thing is to identify your potential customers. For a lawn painting business, your target customers should be:
- Homeowners
- Business owners
- Property managers
- Realtors
- Parks
- Banks with homes in foreclosure
#3: Prepare a business plan
Now that you know you have a market and have also identified your target customers, it’s time to get started with your business. So, write a solid business plan to get started. Prepare a business plan that will feature all the details of your lawn painting business.
A good business plan should highlight what your startup cost will look like. It should define your target customers, operational costs, marketing, and advertising strategies.
#4: Apply for all necessary permits
Make sure you apply for all necessary permits, tax registration, and state licenses for a lawn painting business. You can get the right information as to what licenses and permits you need from your state’s department of business registration and tax revenue office.
#5: Purchase the equipment you need for the business
There is no way you can run a lawn painting business without having the right equipment. The equipment you need will, however, depend on your goals for the business. You can also decide to go for new equipment or used ones, depending on your budget.
However, some major equipment you will need for your business are:
- A good paint sprayer
- Quality lawn paint
- A vehicle to haul your equipment and supplies
- Different yard tools for clean-up before painting
#6: Get insurance
For your lawn painting business, you will need to get the relevant insurance. Insurance does not only make sense for marketing and good business but may also be required by your state. Proof of insurance may be required by your state business office before giving you a contractor license. So ask to know which relevant insurance you should get for your lawn painting business. However, popular insurance for such a business is vehicle and business insurance.
#7: Get marketing materials for the business
If you have made up your mind to start a lawn painting business, you are going to need to market the new business. So you might need to get marketing materials to facilitate that. Walk up to local printers and sign makers in your area for marketing materials. Such materials include business cards, fliers, work order and invoice forms, permanent or magnetic signage for your vehicle, and portable sign to use while on the job.
You can take it a step further by creating a website for the business. Also, start building a strong online presence and market your new business using social media.
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