Every day, new marketing trends emerge that promise fresh ways to reach new customers and celebrate old ones. As exciting as this might be, it can be difficult for businesses to know what strategies and trends to focus on for the best results.
With that in mind, this article will highlight four of the best marketing trends you can invest in for 2024. We’ll also share some vital cybersecurity tools and practices you should incorporate to safeguard all your hard work. If these sound like what you would be interested in, then keep reading!
4 Digital Marketing Trends to Focus on in 2024
Trends come and go – but there are areas within marketing that are here to stay. Consider the following in the year ahead.
#1: Search engine optimization (SEO)
There’s no point in developing a captivating marketing campaign that goes unnoticed. And since up to 53% of all website traffic stems from organic searches, search engine optimization (SEO) is key to your digital marketing plans.
What is SEO? Simply put, it is all about improving your ranking on search results on Google and Bing by using specially tailored strategies when making content. The better these strategies, the higher your rank and the more potential conversions on your product, services, or website content.
Developing SEO-focused marketing can include:
- Researching popular keywords with no competition
- Create high-quality, unique content that engages readers
- Create a network of backlinks that connect with other high-ranking content
- Optimize your website to load quickly and on various devices, including mobile.
#2: Interactive marketing
Interactive marketing uses visuals, videos, and interactive content to relate to your audience. It is one of the most engaging ways of converting new customers and retaining old ones. However, this relies heavily on being creative. So, let’s take a look at some ways you can leverage this in the coming year.
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Quizzes & polls
These are a fun way of engaging with customers, collecting essential data, and building that all-important subscriber and email list. Quizzes can be tailored to gather customer feedback and inform future marketing.
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Interactive videos and displays
Videos can give customers an immersive experience on-screen, such as virtual tours, 3D models of products, and more. These videos can be shared and embedded across websites and social media, proving a versatile marketing tool.
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Relevant tools
Providing customers with tools that enhance their experience is critical to converting sales. For example, an insurance service might provide an interactive calculator that customers can use to find the best prices. E-commerce sites might have currency exchange rates built to attract overseas clients and keep them on-site.
#3: Personalized marketing
Nowadays, customers want to build closer relationships with brands and services. That’s why it’s essential now to personalize your customer’s experiences so that they feel valued and appreciated.
It’s becoming relatively easy to do this, thanks to email and SMS messaging innovations. Businesses can send out messages that address customers by their name and recommend services or products they’ve high-purchasing intent over.
#4: Using Artificial Intelligence (AI)
The rise of AI technology has meant that marketing campaigns can be supported in new and innovative ways. These include generating campaign ideas, suitable copywriting, replies to customer queries, and data analysis – all in just a few clicks.
Tools like ChatGPT can be tailored to create content that engages and excites your audience, adopting specific styles, tones, and messaging relevant to your goals.
By speeding up these processes, AI tools allow you to dedicate more time to other aspects of your business.
However, there are limitations to using artificial intelligence. And that is why they should support your marketing team, not replace them. Issues over misinformation, data privacy, and a lack of creativity mean you should always strive to add a human touch to any AI-driven marketing plan.
Cybersecurity Tips for Securing Your Work Gadgets
Cybersecurity is an essential part of digital marketing. Not only will it help protect sensitive business plans, but it will also help protect customer data you collect – something you have a legal requirement to fulfill. Below are two easy ways of safeguarding your devices:
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Use a Virtual Private Network (VPN)
A VPN encrypts your internet connection, protecting your online activity from prying eyes. You can work on sensitive files and data without compromising security, even on public Wi-Fi networks.
But nowadays, we do so much work on our smartphones; can a VPN help us? What is a VPN on iPhone, and does it work the same?
The answer is yes; a VPN for iPhone works the same way in protecting your privacy as it would on a computer. The app you download from your provider works by disguising your IP address, preventing ad-tracking, and, more importantly, stopping hackers from seeing what information you’re sending or receiving on your phone.
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Multi-factor authentication (MFA)
MFA is an innovative feature that has become essential in digital marketing. When activated, a user must verify their identity a second time through a single-use code sent by email, text message, or in an app.
MFA means that if an account with access to marketing plans or customer data is breached, the hacker will need additional access to even reach information. This gives you enough time to change your password and bolster your security.
Final Note
There you have it: some of the key trends you should watch out for in the coming year. While trends come and go, these ones are sure to make good waves in the digital marketing space in 2024. If you are a business owner or a professional digital marketer, you will be doing yourself and your business a lot of good paying attention to these trends.