Despite being a relatively new social media platform, Snapchat has quickly become one of the most popular platforms. And where many have reached their peak, this unique social media platform is still growing. This growth is so apparent that many businesses are looking at ways to use the platform for marketing and engaging with their audience. But is that feasible, and what will it take?
In this article, we’ll look at Snapchat and how it can be used for marketing. We’ll examine the benefits of using this platform for marketing. We’ll also look at some challenges, like creating multiple accounts without getting a ban by using cheap proxies and providers with the best proxy prices.
The topics we’ll cover regarding using Snapchat for business include:
- What is Snapchat – a summary
- How to use Snapchat for business
- Benefits of using Snapchat for marketing
- Challenges when using Snapchat for business
What Is Snapchat – A Summary
Snapchat is a social media messaging platform that enables users to send one-on-one or group messages. You’re also able to send a range of other media, such as photos and videos. A few things make this platform different from others, like Facebook and Instagram. For one, the messages disappear shortly after sending them – this feature of disappearing messages was made popular by Snapchat. This also increased its popularity as many teens, and young adults enjoyed this feature.
Snapchat’s user interface is also quite unique, as instead of scrolling through a news feed, you swipe to see other content. There are also no clear interactions, and the buttons are usually integrated into the messages or represented by icons. This can make it a difficult app for many to get used to, especially if you’ve been using Facebook or Instagram for most of your life.
How To Use Snapchat For Business?
Snapchat won’t be a great platform for every business to use. It depends on your target audience and the platforms and content they prefer. However, the platform currently has 400 million active monthly users, so if your audience favors the platform, this can be a great space to reach them and gain new leads.
Younger audiences favor Snapchat, and a recent Omnicore survey found that 70% of Snapchat users are under the age of 34. If your audience is typically older, then platforms like Facebook and Instagram might do better for you.
Snapchat also places a focus on temporary, fun and entertaining content. Businesses that are able to share behind-the-scenes or other unique content tend to do very well on the platform. If your brand is fun, energetic and loves to engage with consumers, then Snapchat might just be another great platform for you to use.
Benefits Of Using Snapchat For Marketing
If your target audience is on Snapchat, it can be a great platform to use for marketing. It offers a unique way to share content and interact with your audience and gives you access to new leads that might not see your content on other platforms.
Snapchat is also not as competitive yet when it comes to marketing your business, so if you were thinking about using the platform for marketing, now is definitely the time to do so. The platform also offers many interesting ways for businesses to reach out to their consumers, such as sponsored geofilters that let you share physical locations such as a storefront with your audience. They also offer sponsored lenses that are extremely popular with marketers and consumers alike.
Some of the benefits of advertising your business on Snapchat include:
- Connect with a younger audience
- Allows more interaction with your brand
- Great way to stand out
- Share your brand’s playful side
- Less competition
- Unique snap ad attachments
Challenges When Using Snapchat For Business
One of the biggest challenges when using Snapchat for business is the IP limit. Many social media platforms have these, and Snapchat is one of them. The platforms limit users to only a couple of accounts per IP address. This means that it can be difficult to create multiple accounts without getting a ban if you’re a marketing agency or your business has different branches.
As frustrating as this can be, there is a solution – proxies. By using proxies, you can assign different IPs to each account you create and avoid IP bans altogether. Proxies also allow you to bypass any geo-restrictions, which enables you to access data from anywhere in the world – giving you a chance to interact with many other global markets. Proxy prices also don’t have to be expensive. You can find providers with the best proxy prices easily.
Final Thoughts
Snapchat is still a growing social media platform with a lot of potential for businesses. While it doesn’t suit every business, you’ll find that if your target audience is younger and enjoys short, fun videos, this platform can be very beneficial for marketing. If you need to create multiple accounts on Snapchat, make sure to use proxies to avoid any bans and make the most of this platform.