Is Bite Beauty Going Out of Business

Is Bite Beauty Going Out of Business? This is now the type of question we see day-in day-out in the beauty industry. In recent times, the beauty community has faced a series of heartaches as many brands struggle to survive post-COVID and had to close their doors and bow out of business.

2022 witnessed a couple of reputable brands closing business. First, we bade farewell to the renowned Becca Cosmetics in February. And it didn’t take long before another cherished brand, Bite Beauty, known for its ethical vegan and cruelty-free range, also announced its departure.

The brand, via an emotional Instagram post, expressed gratitude for a decade of unwavering support from its fans, and then confirmed that it will be closing its business latter in the year.

If you are not aware of this, which could likely be the reason you are asking, ‘Is Bite Beauty going out of business?’ we totally understand. And we will be dedicating this post to help you see the truth behind this.

Is Bite Beauty Going Out of Business?

Let’s quickly address this concern, answering the question, ‘Is Bite Beauty going out of business?’ before we move on. In short the answer is sadly, yes!

Bite Beauty, launched in 2012, quickly became a favorite in the beauty world, as it led the “clean” ingredients movement with its food-grade lipsticks. These lipsticks were not only literally good enough to be eaten; they were also as deliciously scented as pomegranate juice.

Apart from their unique formulations, their chic packaging and memorable campaigns gave them a distinct, high-fashion edge.

However, in a surprising turn, the brand took to Instagram on May 17, 2022 to announce its closure, thanking its loyal community for a decade filled with love and inspiration. If you are a loyal fan of Bite Beauty, we are sad to let you know that your favorite brand has finally bitten the dust!

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Why Did the Company Bow Out?

But why will a brand so loved by all decided to throw in the towel and go out of business? Well, Bite Beauty’s exit from the market wasn’t entirely shocking.

Prior to the closure, the brand significantly discounted its products, with its exclusive retail partner, Sephora, following suit. This fueled rumors of the brand’s impending exit.

While Bite experienced promising growth and was even acquired by LVMH’s Kendo in 2014, the company faced challenges in the following years. In 2019, they made the bold move to discontinue their entire product line, only to reintroduce it in 2020 with vegan formulas and fresh packaging.

Diversifying their portfolio, Bite ventured into complexion products like foundation and primer. Though quality was not compromised (some even swore by their foundation), these new offerings didn’t gain the traction they hoped for.

The brand’s reformulated lip products fell short too. Many of their loyal customers were not really happy with the removal of lanolin from its popular Agave Lip Balm. The narrowing down of their lipstick color palette, moving away from bold shades to subtler hues, also made them lost a portion of their customer base.

So, the closure of Bite Beauty has been signaling for a long time. It was just a matter of when and not if.

Lip Lab; a Silver Line to the News

Amidst the sad news of Bite Beauty’s closure, there was a glimmer of hope for fans. Bite Beauty sister brand, Lip Lab, will continue its operations.

Lip Lab is also a unique brand that offers its customers the opportunity of crafting their own customizable lipsticks, both in their physical stores and online. With nine strategic locations spread across the US, Canada, and Paris, the brand shows no signs of slowing down.

In fact, they’ve recently announced plans to expand with yet another location soon, keeping the spirit of personalized beauty alive. If you are still saddened by the answer you got to the question ‘Is Bite Beauty going out of business?’ this should be a consolation for you.

Is Bite Beauty Experiencing Financial Challenges?

Well, it is normal to think this. But Contrary to what one might assume, the answer is a resounding no. In the recent past, various brands have unfortunately had to shutter their operations, with many citing financial difficulties as a pivotal reason, particularly in the wake of economic challenges post-COVID.

The pandemic has undeniably strained many businesses, reshaping consumer habits and putting financial pressure on countless brands. However, in the case of Bite Beauty, there’s been no mention or indication of financial distress playing a role in their decision to close. Their story seems to deviate from the pattern we’ve observed with others in the industry.

Bite Beauty Closed Business: What Customers Feel About It

The decision by Bite Beauty to close down its business evoked a wave of reactions from its dedicated customer base. Central to the discourse was the brand’s 2020 relaunch, a transition to a completely vegan line. While such a move could be seen as laudable, it appears that a significant portion of Bite’s loyal customers felt otherwise.

An Instagram user responded to Bite Beauty’s post, remarking, “Should have done some products vegan and kept the star products like Amuse Bouche and the lip mask around. Sad to see you go.”

On Reddit, most of their customer also expressed their dissatisfaction. One of their loyal fans on the platform by the username, MrsLadybug70 also made a similar statement saying,

“I adored their old lip colour lineup. Nori! Gazpacho! Ballsy, fun colours that smelled and tasted great (weird, I know). Then they switched up their lipstick formula… the new lipstick colours were dull, and exclusively matte. They also spread themselves thin on the ground by branching out into other products.”

Another user, MarsScully, emphasized a golden rule in the beauty industry, stating, “Everyone knows if you make a cult favourite, you don’t mess with the formula.”

From these reactions, it’s evident that while the brand’s intention was to innovate, some changes left their core fanbase disappointed.

What Are Some Popular Bite Beauty Products?

Over its decade-long presence in the beauty industry, Bite Beauty has been known for offering high-quality lip products.

Their range featured a plethora of items that not only caught the eyes (and lips) of many but also gained a devout following. Let’s take a quick look at some of them.

Amuse Bouche Lipstick: The brand’s flagship lipstick, the Amuse Bouche, was known for its creamy, rich texture and pigmented finish. It was available in a diverse range of shades, from nudes to bold colors, ensuring there was something for everyone.

Agave Lip Balm: This is favorite among Bite Beauty’s fans. The Agave Lip Balm was known for its moisturizing properties, infused with ingredients like lanolin (prior to the vegan rebrand). It kept lips soft and hydrated, making it a must-have, especially during colder months.

Power Move Lipstick: Although met with mixed reviews post-rebrand, the Power Move lipstick was the brand’s venture into a more matte finish. It still boasted of a spectrum of shades, albeit more on the conservative side, ranging from browns to mauves.

Changemaker Foundation: Bite Beauty introduced the Changemaker Foundation towards the end of their existence. And it quickly became a staple for many. It was celebrated for its smooth texture and buildable coverage.

Lip Crayons: Known for their precision and lasting power, Bite Beauty’s Lip Crayons were a hit for those who wanted a more defined lip look.

FAQs

Is Bite Beauty Lab Closing?

No, Bite Beauty Lab is not closing. While Bite Beauty has announced its closure, its sister venture, Lip Lab, will continue its operations. It’s a unique brand that focuses on producing quality and customizable lipsticks for its customers. The brand has been expanding at an alarming rate, even after Bite Beauty closed business.

Is Bite Beauty Tested on Animals?

No, Bite Beauty does not test their products or ingredients on animals. They also do not ask others to conduct animal testing on their behalf. They also confirmed that they did not permit their suppliers to test their products on animals even when mandated by law.

Is Bite Beauty Vegan?

Even though they did not start that way, yes, Bite Beauty is 100% vegan. This means that all of their products are free from animal-derived ingredients, ensuring that they align with ethical and cruelty-free standards.

Is Bite Beauty Going Out of Business – Final Note

Now you have the answer to the popular question: Is Bite beauty going out of business. Sadly, the answer is yes. The brand decided to bow out of business and shut its doors in May 2022 after a decade of operations.

Did this decision go well with their customers? Of course, not. And many of them expressed their dissatisfaction on various platforms. While the Lip Lab brand is still in operations, customers will have to deal with the absence of Bite Beauty products from now on.