If you are here now, then you are most likely a beauty and fragrance enthusiast – we are too! But if you have been strolling through your local mall lately, you might have noticed something unsettling – a few Bath & Body Works stores seem to be closing their doors.
This has got many of us fans wondering, “Is Bath and Body Works going out of business?” So, if you are also asking yourself this question right now, you are not alone.
But in this article, we will take a deep dive into this brand to help uncover the truth behind this rumor. Is Bath and Body Works going out of business, really? Then why are they closing stores? Just keep reading!
Table of Contents
Is Bath and Body Works Going Out of Business?
While this speculation has been circulating at high speed in the beauty industry, the short answer to the question, ‘Is Bath and Body Works going out of business?’ is no.
Despite some recent store closures, Bath & Body Works is not waving goodbye to the world of fragrances and lotions just yet. The brand, famous for its irresistible array of scents, remains a beloved fixture in the world of personal care.
So, why all the fuss, you ask? Well, it’s all part of a larger strategy to keep the brand thriving and evolving in the beauty industry, and we are going to delve deeper into this in the latter section of this post. So, is Bath and Body Works going out of business? The answer is no!
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What Is Bath and Body Works – A Closer Look at the Brand?
Before we dive into the specifics of Bath and Body Works store closure issues, let’s get better acquainted with the brand. That will perhaps help us better understand why it may not be the end of the road for the brand just yet.
Bath and Body Works brand was born in 1990, founded in New Albany, Ohio. It started as a beauty line for Express, Inc. but soon blossomed into something much more.
The brand is renowned for its aromatic products that encompass everything from lotions and shower gels to candles and fragrances. With over 1,900 stores in the United States and Canada, it’s safe to say they have made their mark and earned a reputable name for themselves in the beauty industry.
What sets this brand apart is its ability to craft scents that resonate with customers on a deeply personal level. Whether you are a fan of sweet florals, zesty citrus, or warm vanilla, there’s a Bath & Body Works scent that will transport you to your happy place.
However, recent developments have seen the company going through changes, particularly with the closure of some of its stores. But let’s not jump to conclusions just yet.
Bath and Body Works Closing Stores in 2023 – What’s Happening
The news that Bath & Body Works is closing stores in 2023 has raised eyebrows and concerns among loyal customers. But don’t get yourself worked off yet; it’s not all doom and gloom.
The company has opted for a strategic approach by closing 50 stores in malls. These closures are part of a broader effort to adapt to changing consumer behaviors and ensure a sustainable future for the brand.
You might be wondering, why is this happening, and what’s the impact? Well, the retail landscape is evolving rapidly, and traditional brick-and-mortar stores face new challenges. With online shopping becoming increasingly popular, brands like Bath & Body Works need to find the right balance between their physical and digital presence.
So, by closing some of their physical locations, the brand is able to allocate resources more efficiently and focus on areas where they can thrive. This means that you might see more Bath & Body Works stores popping up in non-mall locations, offering you even more accessibility to your favorite products.
Which Bath and Body Works Locations Are Closing?
If you are wondering which Bath & Body Works locations are closing, we’ve got the scoop. Here is a list of some of the stores that have recently closed or are scheduled for closure this year.
Alabama:
- Oxford Exchange, 1000 Oxford Exchange Blvd., Oxford.
Arizona:
- Promenade at Casa Grande, 1004 North Promenade Parkway, Casa Grande.
- Las Palmillas Shopping Center, 1212 South Castle Dome Ave., Yuma.
California:
- Almarida Place, 515 East Hamilton Avenue, Campbell.
- 32391 Golden Lantern, Laguna Niguel.
- Great Mall, 47 Great Mall Dr, Milpitas.
- Tustin Market Place II, 13692 Jamboree R., Tustin.
- Plaza El Paseo, 22235 El Paseo, Rancho Santa Margarita.
Is Bath and Body Works Facing Financial Struggles?
Now, let’s talk finances because that is one of the reasons that may make people ask such a question as ‘Is Bath and Body Works going out of business?’ So, is Bath and Body Works facing financial struggles?
Well, the answer is not a straightforward “yes.” In fact, the company is in a relatively healthy financial position. As of now, Bath & Body Works has no debt maturities until 2025, and they have approximately $600 million coming due over the next four years.
In 2022, the company generated over $600 million of free cash flow after paying its regular dividends. This means they have a financial cushion to weather challenges and invest in their strategic initiatives.
The CEO, Gina Boswell, is optimistic about the brand’s future and believes there are multiple avenues for growth beyond traditional brick-and-mortar stores. She is focusing on enhancing the customer experience and expanding the brand’s online presence to increase customer lifetime value.
What Is the Oldest Bath and Body Works Scent?
Now, let’s talk about something sweet – the scents that have captivated our hearts for years. Did you know that Bath & Body Works has a scent that dates back to the year 2000? Sweet Pea, one of their oldest fragrances, has been a fan favorite for over two decades.
But what makes it stand out? Well, it’s all about the delightful combination of floral and fruity notes that make it oh-so-irresistible.
Bath & Body Works doesn’t just rest on its laurels when it comes to fragrances. They churn out around 200 new scents each year, keeping things fresh and exciting for their customers. And here’s a fun fact about the brand – discontinued scents from the ’90s are making a comeback. If you are a loyal fan of Bath and Body Works, you will understand how magical this can be!
Is Bath and Body Works Going Out of Business – Final Note
So, to bring all of this to a close, we need you to remember that even though Bath & Body Works is making some strategic changes, it’s far from going out of business.
These closures are part of the brand’s strategy to adapt to changing consumer preferences and ensure its long-term success. While it’s sad to see some stores go, it opens up opportunities for Bath & Body Works to serve you better in other locations.
FAQs
Is Bath and Body Works Closing Locations?
Yes, Bath & Body Works is strategically closing some of its locations in 2023. This decision is part of their efforts to optimize their store portfolio and adapt to changing customer preferences while ensuring their financial health remains strong.
Is Bath and Body Works Only in America?
No, Bath & Body Works is not limited to America alone. While it started in the United States, the brand has expanded its reach internationally. They serve customers globally through a combination of company-operated stores in the U.S. and Canada, an online storefront at bathandbodyworks.com, and franchised locations around the world.
How Many Locations Does Bath and Body Works Have?
The brand operates more than 1,800 company-operated stores in the United States and Canada. In addition to these, they have franchised locations in various countries, making their delightful products accessible to a wide global audience.