The next question gathering volume in our inbox is how to start a lash business. So, we have decided to put this post together to help anyone interested in this business to get started.
False eyelashes and eyelashes extension business is a lucrative one. If you love the beauty industry and are willing to make some money doing what you love most, a lash business will be a perfect one for you. The business doesn’t require much initial investment and has a high demand in the market.
In a lash business, you will be required to apply eyelash extensions and other lash aesthetics to your clients. You can also sell lashes in wholesales to people that are willing to resell to their own customers. If all these sound interesting, let’s see how to start a lash business and be successful with it.
Table of Contents
How Much Does It Cost To Start A Lash Business?
Like every other business, a lash business also requires come startup capital. This is usually to purchase necessary equipment and materials, secure a location, market the business, and take care of registrations and licenses. But the bulk of the money always goes into buying equipment. To start a lash business, you will need between $30,000 and $60,000.
Is Lash Business Profitable?
Yes. It is a really profitable business in the booming fashion and beauty industry. There is a high demand for it, and as your skills and experience grow, you can charge even more and earn more from the business. As a lash business owner, you can make up to $70,000 a year.
Can I Run A Lash Business From Home?
Of course, you can! The business allows for a high level of flexibility. You can run it from anywhere – whether from your home or from a rented location. The most important thing is that you should have the required training and skills for fixing lashes. You can become your own boss running your lash business from your home – You can get eyelash extension ideas on web.
Easy Steps to Start a Lash Business
Let’s learn about “How To Start Your Own Lash Business From Home” in detail:
#1: First, get the necessary training and qualifications
Lash business is one that requires having the right skills. Unless you are hiring a lash artist in your salon, you will need to first go after the right training and qualifications before starting the business. Skills will help make your customers keep coming back, and qualifications will help convince potential customers by adding a sense of professionalism to you.
Having the right requirement will also help you run the business on the right side of the law. However, requirements vary from state to state. So, find out what it will take to open a lash business in your state.
#2: Identify your target market
Not everyone is your potential customer. So before you start a lash business, you will need to have an excellent understanding of who your target market is. So research the type of people that loves aesthetic services. Also, consider their demographics as well as their characteristics. All these will help you know your target market and how best to sell to them.
#3: Choose a suitable location for the business
This is a very important factor when looking for how to start a lash business. The location you choose can either make or break the business. If you are starting from home, make sure you weigh every factor and be sure your home is perfect enough to accommodate your customers.
But if you will be renting a commercial space for your salon, you need to be sure you are choosing the perfect place for the business. It should not be in an area where there is too much competition. And it should be easily accessible to your target market.
Other options are operating out of a company van, renting a seat in a salon, or offering mobile eyelash services, where you serve your customers in their own homes.
#4: Research and get familiar with the competition
Competition is another important factor in the success of your lash business. Take your time to study who your competitors are and what they are doing. Have a peep into their marketing strategies and pay attention to how they service their customer. This knowledge about your competition will help you determine how to position your business to have an advantage in the market.
#5: Write a comprehensive business plan
Your business plan will serve as a road map guiding you as you journey in the business. A well-thought-out business plan will increase your chances of being successful with the business. At the same time, if you ever want to secure a loan from the bank to finance your business, you will have to present a well-written business plan to win the hearts of your lenders. That’s why it is an important entity on any list of how to start a lash business.
So what should be included in your business plan? It should include an overview of your business, services you offer, startup costs, competition analysis, marketing strategy, etc.
#6: Form a business entity
You will need this to get some more important things done in the business. When choosing a business entity, you can decide to choose sole proprietorship, partnership, limited liability company, or a corporation. But most lash businesses open as either a sole proprietorship or an LLC. You can contact an expert to help you determine which will be best for you.
#7: Get the necessary equipment
This is a very important aspect. We cannot talk about how to start a lash business without also talking about some equipment and materials you would need. Apart from the normal office equipment like a chair, desk, and computer that you will need, you will also need to invest in some materials like:
- Quality portable lighting
- Reclining chair or lash bed
- Linens and sanitary covers
- Shelf for storage
- Lash cart for your items while working
- Comfortable chairs for you and your client
#8: Obtain required licenses and permits
You will undoubtedly need licenses and permits to operate your lash business without any problems. However, the licenses and permits you will need will depend on your state and region. Requirements vary from state to state. So before you open your shop for business, ensure you research the required business licenses and aesthetic permits you will need for the business. You should also prepare your mind to pay some fees for these licenses and permits.
#9: Have a strong marketing strategy for the business
Even if you offer the best products and services, no one will know about your business if you are not doing well with marketing. So you need to also devise a solid marketing strategy that will help you scale high in the market. You may not need so much traditional marketing. Instead, use social media platforms like Instagram and TikTok to win your customers.
Also, the beauty community relies so much on great reviews. Get people talking more about your brand by increasing the number of channels clients can drop reviews for your business page. Consider adding your business to Google My Business or Facebook and ask happy clients to leave reviews for you there.
However, when asking for reviews from your customers, you need to be very professional in doing so. Set up a social media page where potential customers can connect with you. Create an attractive website and consider having business-specific contact information like an email or phone number.
Bonus Tip: You can also read our article on Top Business ideas that you can start with low investment.