As a business, having a brand is important for many reasons. These include creating conversions from your customers, being recognized as an expert in your field, and making sure you stand out amongst competitors.
Ultimately, nailing your brand will help drive profits and generate income which is especially important during challenging economic times.
We’ll explore how to create the right brand for your business and explain which areas to focus on to help you achieve the results you want.
Brand creation
The first step is to think about what you want your business brand to be. This means considering the ethos, tone of voice, logo, and core messages. All aspects of your business should align with your brand and enable your audience to see your values.
Think about your target audience, developing personas to help you create your brand. Choose logos, images, and slogans that represent your product or service accurately and that are easily recognizable.
You’ll need to consider font, colors, and styles and ensure they match the business identity.
Online presence
Almost all businesses have a digital presence these days and you want your audience to be able to find your business easily online.
SEO (search engine optimization) can help you increase the visibility of your brand, by targeting keywords and displaying relevant and helpful content. To achieve this, you’ll need to invest some time in carrying out research, looking at competitors, and establishing a good marketing strategy.
Depending on the nature of your business, you might also choose to use PPC (pay-per-click), where you pay a fee every time a user clicks on your advert.
Protect your brand
If you’ve spent time, money, and effort in creating and developing your business’ brand, you’ll want to make sure it’s protected. This includes protecting intellectual property and registering copyrights, trademarks, and patents. In the case of company accusations or infringement, it’s a good idea to seek professional advice.
Make sure you monitor your brand, particularly online, and take quick action if there is any cause for concern.
Social media presence
You’ll need to build a good social media presence if you want to develop a strong brand. When starting from scratch, it’s a good idea to stick to one or two platforms to begin with, instead of trying to establish an identity across all of them. This makes it easier to develop your presence and then, once you’re confident, you can branch out into other areas.
Consider what might work well for your business and check out other brands and competitors before jumping in. Social media management might sound like hard work but it’s an important element in your business marketing plan.
Whilst this might seem like a lot to think about, tackling each step at a time will help build a strong brand for your business.