In today’s digital age, it’s easy to get caught up in the whirlwind of online marketing strategies for driving website traffic to your tech business website. However, have you ever considered the power of physical marketing in boosting your online presence? Yes, you read that right!
We’re talking about those tangible, real-world tactics that can complement your digital efforts and help you stand out from the virtual crowd. While many people often assume digital and offline advertising channels must be kept entirely separate from one another, the true fact is that the two should complement each other.
In this post, we will talk about some great ways you can present yourself in the real world that will typically show outstanding results in the digital realm as well.
How to Use Physical Marketing to Boost Tech Business Website
#1: Be Physically Visible
It may sound obvious, but one of the best ways to get people interested in your website is to make sure they’re aware of its existence in the first place. And there’s no better way to do this than through good old-fashioned physical marketing materials.
Business cards are still an incredibly effective way to promote a website and can be handed out anywhere from conferences and conventions to more informal settings like local coffee shops. Similarly, promoting your website on flyers or other print ads can be quite effective, especially if you’re targeting a specific geographic area.
Another great way to make people aware of your website is through mobile advertising methods like car decals for trucks and cars, mobile billboards, or even just putting up regular old posters and billboards in strategic locations.
#2: Get Involved in the Community
Another offline method that can significantly impact your website traffic is to get involved in the local community. This could include sponsoring a little league team, participating in a charity event, or even setting up a booth at a community fair or festival.
By getting your business name and website out there in the real world, you’ll be surprised at how many people take an interest and visit your site as a result.
#3: Do Interviews for Magazines or Newspapers
While online media has taken over a lot of the attention that was once given to traditional print media, plenty of people still read magazines and newspapers regularly. And if you can get your business featured in one of these publications, it can do wonders for your website traffic.
One way to do this is to simply contact the editor of a publication you’re interested in and see if they’d be interested in doing a story on your business. Another option is to work with a public relations firm that specializes in getting businesses media coverage.
#4: Showcase Website on Uniforms and Clothes
You and your employees can also serve as walking billboards for your website by prominently displaying it on uniforms, clothing, or plain old t-shirts. This is a great way to promote your site in various settings, from company events and functions to more casual get-togethers.
Plus, if you have employees who are already out in the field working with customers or clients, this can be a great way to get your website in front of even more people.
#5: Do Some Local Radio Hits
Another medium that’s often overlooked when it comes to website promotion is local radio. While it may not have the same reach as national radio or television, local radio can still be quite effective, especially if you’re targeting a specific geographic area.
Consider calling and inquiring about interviewing on a relevant show to get on this. Alternatively, you could consider sponsoring a show or program that’s a good fit for your business.
#6: Workshops and Presentations
For many businesses, workshops, and presentations is an excellent way to promote their services or products. And if you make sure to mention your website during these events, you can typically generate a good amount of traffic as a result.
The key here is to ensure that you’re providing value in your presentation or workshop. People will tune you out pretty quickly if you’re just there to pitch your website. But if you’re providing useful information or insights, people will be more likely to remember your website — and visit it down the road.
#7: Quality Signage
Keeping your business prominently in the minds of potential customers or clients is essential if you want to generate website traffic. And one way to do this is to invest in high-quality signage for your business.
This could involve everything from a simple banner to more elaborate displays, but the important thing is that your signage is professional and eye-catching. This will ensure that people take notice – and perhaps even remember your website when looking for a business like yours.
#8: Free Swag
There are many settings where free swag can come in handy for promoting your website. For example, if you’re exhibiting at a trade show or convention, you can give away items like pens, keychains, or even t-shirts with your website prominently displayed.
This is a great way to get people talking about your site — and it’s also an effective way to get people to visit it. After all, if they’re already wearing your t-shirt or using your keychain, they’re much more likely to check out your website.
#9: Use of Direct Mail
Despite all the other modern advertising channels available these days, direct mail is still an effective way to reach potential customers. And if you include your website address in your direct mail pieces, you can generate quite a bit of traffic.
Direct mail is key to ensuring you’re targeting the right people. Sending out a generic mass mailing is not going to be nearly as effective as targeting specific individuals or businesses that would be interested in your products or services.
Increase Your Website Traffic Through Targeted Physical Marketing
By taking your marketing offline and into the physical world, you can attract more attention to your tech business website. You can leverage creative methods and target the right audience to see a significant increase in website traffic that will help boost your bottom line.
If you have not b taking advantage of this, then you have been leaving money on the table for your competitors. It’s the right time you get on the train and use physical marketing to your website’s advantage.