The success of a business depends a lot on the message it conveys to its customers. If your business is the type that operates globally or serves customers of multiple languages locally, then you will definitely be dealing with different languages.
In that case, marketing can be a tricky job for your business. It can adversely affect your growth if you don’t translate your marketing campaigns accurately.
While hiring an in-house translator is an easy option, it might not be cost-effective. That’s where translation services come in handy. These services are provided by a qualified translator, ensuring you receive top-notch and accurate translation services for your business.
In case you are still not sure if this is an option you should go with, here are six reasons for hiring a professional translation service for your business. Perhaps that will help you make the right decision for your business.
Why You Should Hire a Translation Service for Your Business
#1: Availability of industry-specific translation support
You receive accurate and industry-specific translation support when you hire a translation service with experts in various fields. For example, if you need education-related translations, you can request specialized services for more accurate results.
While you can definitely rely on a bilingual employee in your company for all the translation work, it can lead to errors, especially if the employee is not an expert in the target language.
Partnering with a translation service will ensure that you get the exact result you seek. Their expertise in the industry allows them to understand the topic better than someone who just knows the language.
They can apply and translate industry-specific jargon more accurately and increase the relevance of your content to the target audience. But make sure to choose an agency that meets your specific translation requirements.
#2: Structured production and delivery process
Translation agencies have a clear and structured plan when working on your projects. They start by understanding your requirements and then assign the right person for the job. Before making the delivery, they carefully check the output to verify its accuracy.
On the other hand, things might not be as organized if you work with an in-house translator or a bilingual employee. They will have to attend to their daily duties as well because they’re not dedicated to translation only. It can delay your project. However, having a dedicated service prevents this.
#3: Access to multiple translation experts
Translation service agencies offer access to a diverse team of experts with experience in various languages. They also specialize in multiple content types, such as educational content, tests, ads, and surveys.
An in-house translator might know only a few languages, but a professional service will cover whichever language you require. It can fetch you good results if your business deals with multiple languages.
You’ll need another translator or agency if your in-house translator lacks proficiency in a specific language. So save yourself the hassle and hire the translation agency right when you begin the project.
#4: Saving time and money
Choosing a translation service over an in-house translator can save you time and money. In-house translators may take longer if they have other tasks or lack expertise in the required language. On the other hand, translation services can manage multiple projects simultaneously.
They can also translate your material into many languages while maintaining the deadline. It speeds up the process and helps you save time.
Because these services assign the most suitable translator for your project, you always get accurate results of the highest quality.
#5: Higher accuracy
Translation agencies are good at providing accurate and reliable services. They have expert translators who specialize in different languages and content types, and they do a better job than an in-house translator who might not have expertise in all languages.
At the same time, you won’t have a chance to ensure the accuracy of their output. However, agencies have many experienced translators with good track records. It will ensure the accuracy of the translated content, and you can confidently use it in your communication materials.
#6: Transparent and consistent service
Transparency is important in translation services. You have to rely on the agency reports if you don’t know a foreign language. If they’re transparent, they will let you know when they lack the required expertise so that you can choose another agency.
They will also inform you about the assigned translator so that you can exchange feedback and collaborate with them easily. They can quickly connect you with another professional if you’re dissatisfied with the first translator.
Also, relying on an in-house translator or a bilingual employee might not give consistent results. Translation services have a diverse team and maintain a uniform standard of quality. An in-house translator might be good in one language but struggle with another. However, a team of experts can match the right translator to your project.
Final Note
Hiring a good translation service is one of the most important business necessities for any organization. However, selecting the right agency requires time and effort. Initial research can help shortlist good agencies.
Clearly define your needs and business requirements when talking to them. At the same time, don’t forget to check their portfolios and testimonials to ensure that they have a good track record.