Today, we will be talking about a topic that has caused quite a stir in the athletic footwear community: “Is Nike Cortez Discontinued?”
This legendary shoe, known for its classic design and rich history, has found a place in the hearts of runners and fashion enthusiasts over the decades. But recent news has left many wondering about the fate of this iconic sneaker.
The sneaker has surprisingly gone out of stock in many stores, and people are complaining everywhere that they are experiencing a hard time getting the Nike Cortez sneaker. So, what is really happening behind the scenes? Is Nike Cortez discontinued?
In this post, we will be taking a deep dive into this subject to help uncover the reason for the recent scarcity of Nike Cortez. Of course, you will be getting an answer to whether Nike Cortez discontinued or not. Just keep reading!
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A Closer Look at Nike Cortez
Before we go ahead to answer the question about whether it is discontinued or not, let’s take a moment to have a closer look at the iconic sneaker Nike Cortez.
The Nike Cortez has had a legendary run since its debut in 1972, becoming one of Nike’s most iconic running shoe models. Originally created in the 1960s and named the Cortez ’72, it was the idea of Nike co-founder Bill Bowerman.
Designed with performance in mind, it featured a sleek nylon upper, cushioned midsole, and a unique herringbone pattern outsole. Its popularity skyrocketed, especially after becoming the official shoe of the US Olympic track team in 1972.
Through the decades, despite the influx of new technologies and designs, the Nike Cortez retained its status as a classic and beloved sneaker. However, in January 2023, Nike announced that it would be discontinuing the Cortez by the end of the year, marking the end of an era for this timeless piece of footwear history.
Is Nike Cortez Discontinued?
Now, let’s put it straight. Nike Cortez has been discontinued. The announcement has been made, and by the end of 2023, the Nike Cortez will no longer be produced.
This decision has left many in the sneaker community in disbelief. This particular shoe has been the favorite of many for decades, and because of that, the Nike Cortez shoe has been a constant in Nike’s lineup for over five decades.
But unfortunately, the sneaker will be going away soon. Nike is no longer producing them, and by the end of this year, you may not see Nike Cortez in the market again. But why was this iconic shoe discontinued? Let’s get into that.
Why Was it Discontinued?
Many factors were responsible for this decision by Nike. So, when people ask, Is Nike Cortez discontinued?’ They should also know the reason for its discontinuation. So, let’s quickly see some of these reasons.
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Declining Popularity
In recent years, the Nike Cortez has seen a decrease in its popularity. With Nike’s marketing efforts focused more on their newer models, the Cortez was somewhat left in the shadows, leading to a dip in sales. It seems Nike decided it was more feasible to discontinue the model rather than trying to reignite interest in it.
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Increased Costs of Production
The global increase in manufacturing costs has also played a role in the discontinuation of the Nike Cortez. The shoe, known for its leather upper and suede accents, became progressively more expensive to produce. Nike was faced with a choice: increase the retail price, downgrade the materials, or stop production. They chose the latter.
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Shift in Company Focus
It’s obvious that Nike has been strategically shifting its focus towards newer, cutting-edge running shoe models like the Air Zoom Alphafly NEXT%. Because of that, the Cortez, with its classic design, was starting to be viewed as outdated in comparison.
So, the company had to discontinue its production so they could allocate more resources to these emerging shoe categories.
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How Did People Respond?
The news of the Nike Cortez discontinuation has elicited mixed reactions. Sneaker collectors, especially those who see the Cortez as one of Nike’s “core 4” historic shoes, were particularly upset. Many have turned to the secondary resale market to obtain new pairs, while some have even started online petitions urging Nike to reconsider their decision.
On the flip side, the announcement has led to a surge in demand from collectors looking to stock up on the remaining inventory. This rush to acquire the last of the Nike Cortez has caused prices on resale sites to soar, further increasing the shoe’s collectible value.
Can You Still Find Nike Cortez?
Yes, Nike Cortez sneakers are still available, but finding a new pair at the original price point is becoming increasingly challenging. With the discontinuation, resellers have seized the opportunity, often listing the shoes at prices significantly higher than their initial retail value.
However, most stores are already out of stock and have no hope of restocking Nike Cortez before the year runs out and the shoe is finally out of the market. So, if you check your favorite footwear store and can’t find it, you may need to look elsewhere if you really need the Nike Cortez shoe.
How Did Nike Cortez Get Its Name?
Before becoming the powerhouse it is today, Nike was known as Blue Ribbon Sports, a startup that distributed shoes made by Japanese manufacturer Onitsuka Tiger. The Cortez was initially a collaborative effort between the two companies.
In 1967, Onitsuka sent a prototype to Bill Bowerman and Phil Knight, requesting suggestions for a name. Bowerman proposed “The Aztec,” but due to a potential legal conflict with Adidas, the name was changed to Cortez, after Hernán Cortés, the man who conquered the Aztecs. And that was how the sneaker got the popular name it bears today.
Why Is The Sneaker So Popular?
Really, you are not the only one asking this question. Many people are always astounded at how the sneaker has become so popular today. So, even conclude that it’s because of the fact that the sneaker is being produced by Nike, which is a company with a big name on itself. But we doubt if that is the reason for Nike Cortez’s popularity.
Right from the time it was released, Nike Cortez quickly became a hit, appealing to a broad audience, including runners, fashion enthusiasts, and even celebrities. Its sleek, simple design made it versatile and stylish, while its performance features ensured it met the needs of athletes.
The shoe’s popularity also soared in pop culture, further cementing its place in sneaker history. Many celebrities featured it in their shows and events back in the day, and that further helped make the shoe a popular choice for a lot of people.
Nike Cortez Discontinued – What’s Next for Nike Classics
With Nike Cortez discontinued, fans of Nike’s classic sneakers might be wondering, what’s next? The good news is, while we may be saying goodbye to the Cortez, Nike is not turning its back on its cherished retro models.
Recently, there has been a clear shift in focus towards highlighting newer, more technologically advanced running shoe models, such as the Air Zoom Alphafly NEXT%. This doesn’t mean, however, that the classic styles are being left in the dust.
In fact, Nike continues to keep the flame burning bright with ongoing releases and support for other timeless designs. The Air Force 1, another revered model in Nike’s lineup, stands as a prime example of this ongoing commitment.
These sneakers have continued to capture the hearts of sneaker enthusiasts and the general public alike. Nike has been proactive in keeping the Air Force 1 in the spotlight, consistently releasing fresh and innovative colorways to maintain its relevance and appeal.
Final Note
So, is Nike Cortez discontinued? Yes, the curtain is closing on this iconic shoe, but its legacy lives on. The Nike Cortez has left an indelible mark on the sneaker world, and while it may be harder to find a new pair now, its impact will undoubtedly ensure it remains a cherished classic for years to come.
If you really cherish this iconic sneaker, you may need to get one now before the end of 2023 – but, of course, at a higher price.
FAQs
Why is Cortez so Hard to Find?
The Nike Cortez has become hard to find primarily due to its discontinuation. After over 50 years in production, Nike decided to cease the manufacturing of this iconic sneaker, resulting in a surge of interest from collectors and fans looking to get their hands on the remaining pairs.
This high demand, coupled with limited stock, has made it increasingly challenging to find Nike Cortez sneakers, especially at their original retail price.
Why are Stores No Longer Carrying Nike?
Nike has strategically decided to reduce its presence in department and discount stores. This decision stems from Nike’s desire to enhance its brand presentation and customer experience, which they found lacking in some of these retail environments.
They are focusing more on direct-to-consumer sales through their own stores and online platforms, as well as partnerships with premium retail outlets.
Is Nike Losing Money?
While Nike has faced challenges, including market fluctuations and increased competition, it continues to be a highly profitable company. However, like many businesses, it has experienced periods of decreased revenue and stock value.
For instance, Nike’s stock faced a significant losing streak in 2020, wiping out billions in market value. Despite this, Nike is still one of the leading and most valuable brands in the athletic apparel and footwear industry.
Does Nike Make More Money than Gucci?
Yes, Nike has consistently outperformed Gucci in terms of brand value and revenue. Nike’s brand value is in the billions, significantly higher than Gucci’s. Nike’s diverse product range, global presence, and strong brand recognition have contributed to its higher earnings compared to Gucci, which operates in the luxury fashion sector.
What is Nike’s Most Successful Early Shoe?
The Nike Cortez is often regarded as one of Nike’s most successful early shoe models. Originally released in 1972, the Cortez quickly gained popularity for its performance capabilities and sleek design.
It played a significant role in establishing Nike’s reputation for performance and innovation in athletic footwear. The Cortez’s success paved the way for future iconic models, solidifying Nike’s position as a leader in the industry.
What Shoe Store Stopped Selling Nike?
Nike has reportedly ended its retail relationships with several specialty retailers and department stores, including DSW, Shoe Show, Urban Outfitters, Dunham’s Sports, Big 5 Sporting Goods, and Olympia Sports. This is part of Nike’s strategic shift towards direct-to-consumer sales and enhancing its presence in premium retail environments.