With over 90 million senior-level executives, LinkedIn is among the best platforms when it comes to B2B lead generation.
This makes it an ideal way for businesses to reach out to high-value prospects, generate new leads, and boost their revenue. But, it is almost impossible for brands to handle too many mundane tasks daily as it takes a lot of their time and effort.
This is where a LinkedIn automation tool like Dripify comes into play!
Dripify sales automation software helps businesses to generate new leads and find prospects that are essential for their business. Now, you must be wondering “How to get more leads with Dripify.”
Well, to help you out, in this article, we’ve listed everything about lead generation on LinkedIn and how can you get more leads with LinkedIn lead generation software?”
How do you generate leads on LinkedIn?
The best way of lead generation on Linkedin is to form a dynamic and effective lead generation strategy. Even when you are using a LinkedIn lead generation tool, strategies still need to be a part of your plan of action.
To generate leads on LinkedIn, one must move forward with the trend. Pay attention to what latest has been added to the market. This helps you stay a step ahead of your competitors and achieve the desired result.
Following are some latest trends of 2023:
Automation platforms
It won’t be appropriate to call it the latest trend; instead, it is an evergreen trend going nowhere. The AI utilized by automation software has made them even more effective.
These tools help in targeting only the audience that has the potential to get converted. Additionally, it allows the user to save a lot of time and funds because of its potential to make a proper arrangement of the leads, making the process seamless and the workflow effortless.
When you stop wasting time on repetitive tasks, you are free to utilize it to focus on the other elements of growth.
Personalization
It’s human nature to get attached to things they can relate to, which could be achieved by personalization. Nowadays, consumers can see more online ads than ever before, which has built a habit of ignorance in the audience. Therefore, whenever an individual encounters a paid ad from your company, it should not feel like those average ads which they encounter every day. You should try to create an ad tailored according to your audience, which should give them a feel of personalization. Additionally, It is human tendency to get bored with repetitive content, so try to create a fresh campaign every now and then.
Personalization makes your audience feel special and also connected to your brand. If you were to look for the opinion of the marketing experts, they too believe that you can significantly improve the ROI of your brand with personalization.
Why is LinkedIn good for lead generation?
Linkedin is beneficial for B2B lead generation, which must be clear to you by now, but what exact benefits does it have to offer? Why has LinkedIn considered the best platform for lead generation? Here’s why:
- LinkedIn is a platform flooded with professional, high-profile clients and decision-makers. Hence, the quality of audience you would receive from LinkedIn could hardly be achieved from any other platform.
- The users on LinkedIn are more active than the users of any other platform. This is the reason why users can achieve high engagement.
- Surveys have found that the conversion rates of LinkedIn are even higher than that of Google ads.
- LinkedIn ads provide a better ability to target audiences of specific leads, which makes the conversion rate even better.
Even today, marketers are busy discovering the proper method of utilizing LinkedIn to generate quality leads. If you are willing to keep up with trends, it is crucial to adopt the latest sales strategies.
How will you get leads on LinkedIn?
Strategy, we have put a lot of emphasis on this word throughout this blog, and we will mention it one more time. But just saying the term, again and again, won’t help until it is clarified what specific strategies you should implement. So, here are a few examples of a plan of action that a marketer could implement in order to get the desired LinkedIn lead generation:
Optimize your profile
When using LinkedIn to generate sales leads, you must ensure that your profile stands out from your competitors. A lot of competition is already waiting for you on the platform, so even before you get started, ensure that your profile is properly optimized for SEO and ready for LinkedIn B2B lead generation.
First, it is crucial to ensure that your profile is complete; Consider the following points to analyze whether or not your profile is complete:
- Your profile must contain a profile picture.
- A unique and catchy headline.
- A short LinkedIn summary; encompassing the key points.
- The background and niche must also be included in the profile bio (regardless of whether the profile is a person or a business profile).
- A professional background photo is also recommended.
- Inject an SEO-friendly and customized URL.
If your profile focuses on selling a product, ensure to include your achievements. Also, provide the links to your website, other social media, and blog.
Connect and engage
Probably the best way to generate leads on the LinkedIn profile is through outreach and connecting with others. Although it is a professional platform, it is still social media. Hence, optimize your social skills.
To get started, first, connect with the people you know beforehand. These people can include your co-workers, employees, friends, seniors, or anyone who falls under your network.
Once you are done with the above step, start targeting your ideal audience. Hunt for prospects who best fit your business needs and as much information as possible about them. After that, go ahead with the connection request.
Always ensure to attach a personalized message along with the request. Include the following points in your message:
- Your prime focus should be your target audience- Don’t straightaway throw a sales pitch on their face; instead, talk about the problems they could be facing and how your product can help them solve those.
- The next thing you must ensure is to refrain from sending out a general message. Every message you send out must be customized according to that specific individual, (remember, your target audience is receiving a number of letters in a day, and a generalized message has the highest chance of getting ignored.)
- You should also be clear about your aim and add a call to action to your message.
Once you have sent your connection request, be sure to keep an eye on what action the other person is taking. If the request is accepted, send out a thank you note; if not, follow up with them after a while. Remember, follow-ups are one of the best ways to start communicating.
How can I generate leads online for free?
By now, you must be aware of the ways to get more leads with the Linkedin automation tool- Dripify, but generating leads on LinkedIn does not always need to be in a paid form. There are many methods through which you can generate authentic leads without even spending a penny. Although a ton number of processes are available to generate free leads, two among them are the most popular:
Join LinkedIn groups
A great strategy to grow your network on LinkedIn is to join the groups created by professionals in your niche. This could be achieved simply by searching for groups within your industry or by analyzing which group people in your network have joined.
However, just joining the group won’t be enough. Try to engage with the members as much as possible, and always be active in the group. Answer the questions asked by the members, like posts, comment on the posts of potential leads, and, most importantly, ensure regular posting to receive connection requests. The connections that approached you first tend to form a long-term relationship.
Regular publishing of content
Linkedin features over 9 billion content impressions every week, although just 3 million users claim that they post on the platform regularly.
Engaging content never fails to grab the leads’ attention; the best part is it is free.
You can create engaging and unique content simply by following the tips mentioned below:
- Your text post should be concise and short.
- Make use of video content to grab the users’ attention.
- Don’t shy away from displaying personalities in your posts.
- The usage of too many links should be avoided.
- Ask the users to perform an activity by making use of pools and other features.
Conclusion
Without creating a network, growth on LinkedIn is not possible and without leads creating a network is not possible. Hope your question, “How to get more leads with Dripify?” has been answered along with the solutions to your other doubts.
If you are utilizing LinkedIn as a sales tool, it is crucial to use highly effective strategies to get the desired results.
Combining various techniques is what works best in lead generation, building your network, creating new opportunities, growing your sales graph, and ultimately growing your business.