It is very well-known that social media has given an immense contribution to ace the business game. The purpose of social media is no longer related to just entertainment but you can do many purposeful things from it as well. If we talk about businesses, the emergence of social media in the last few years has affected it the most. As, it replaced the idea of traditional marketing, not fully but mostly. Do you remember the tools of traditional marketing? It was press, radio, television, hoardings and pamphlets. Though these methods of marketing still exist in corporates, but the recent fact to ponder is, the businesses today are largely dependent and driven from social media only. It is because of its tool and smart features that makes marketing easy and effective. And, hence we realize how more and lack of social media can influence our life in different ways.
The power of social media is so enormous that it can present your business in front of the masses, no matter at what corner you reside. Businesses got adequate exposure through social media, which they had been seeking for many years. As through traditional marketing it would have been tough, because the methods are slow and requires manpower, and it is tough to create a larger impact through it on public in comparison what social media can does. Therefore, with the commencement of digitalization, businesses also turned towards smart routes to carry out marketing and development.
Well, these are some plus points of how social media is capable of turning an entire business, but what are the flipsides of it? In this article we will be focusing on how lack of social media can hinder your business growth.
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Limit your dimensions
Keeping your business deprived of social media, limits your omnichannel customer services. As the new generation of customers, they choose social media more often to interact with a brand and make purchases, because it is said to be more convenient for them and they get instant revert. Research says that 42% of customers expect a response on social media within 60 minutes. Moreover, social media is a great platform for customer engagement, as it delivers a seamless omnichannel messaging experience. Hence, social media has proved necessary for great customer engagement.
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Limit your audience
As we discussed that social media has potential to reach out to the masses. Your business gets exposure and a large audience gets to know about it. In addition, there are several websites available to get you a significant audience, you can simply make purchases from there and get the number of viewers or audience for your page. For example, to inculcate better engagement individuals and businesses buy tiktok views or Instagram followers. Moreover, on the flipside, the businesses who do not operate on social media are said to remain inferior and remain incapable of growth. To be in front of a large audience and make your business popular, social media is enough in itself to do this task for you.
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Affect your presentability
Social media does, in fact, help the business to get a word about your business. With the arrival of social media, the pattern of interaction has changed and the impact of word-of-mouth evolved. This has initiated to form new online communities. Such changes affected business and leveraged the power of word-of-mouth for marketing purposes. The research says 72% of people see online reviews through and as recommended by their friends and family.
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Traditional marketing affects your pocket
Social media is said to be the most economical form of marketing among all the methods of marketing. The initial requirement is just to have an account and the rest depends on your creativity and social media marketing skills. And if we talk about the other methods of marketing. Business takes up huge funds for just marketing itself, these funds could be utilized in other operational activities, if the fundamental source of marketing is shifted to social media.
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Limit your feedback
Social media is a great way to connect to the audience and let you know their experience with you. Feedback is one of the crucial aspects of marketing, as every business is customer driven and works to gain customer satisfaction. So, isn’t it best to directly connect with them and know their views about your business? Social media makes feedback and review system easy. On the other hand, no marketing method is good enough to know the personal experience pf your customers.
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Affects business’s social obligation
Today businesses run to fulfil social obligation, for which they carry out different welfare programs for the ones who are deprived of a complete living. Social media not only is an effective tool for marketing but it is a great platform to carry out welfare programs, promotions and activities. As, there are already formed communities on social media who work for public welfare. Moreover, the customer is highly attracted to such businesses who are active presenters of social causes. Thus, social media makes it happen smoothly.
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Affects your brand loyalty
Brand is an expression of customer loyalty and trust. Building a brand and loyalty is the central theme of every business. Social media makes it easy for them, as it helps and maintains to build healthy customer and business relationships. It welcomes opinion and feedback, and works with full potential to make them positive. Therefore, social media is highly effective to make you earn brand loyalty, as in today’s world there is so much competition outside and hence it is tough to get brand loyalty thereby.
Conclusion
One cannot neglect the importance of social media if he\she aspires to build a business structure which is well channelized and customer oriented. Social media has every tool to make this possible, great customer engagement and building brand loyalty are some of the activities that could be best carried out with the help of social media. Your business gets adequate exposure to carry out marketing and brand promotions. Almost every established merchandise presently operates on social media or digital form of marketing. Therefore, adapting to new ways of creating a potential business is essential as we move ahead with time, the need for hours keeps changing.