Having a well-designed website for your business is important, especially in the beginning when your company is trying to get known online. When done right, a website can be like an “online business card.” It can give important information about who you are and what you want to do, show off your services, help you find loyal customers, and build a strong online community.
Simple color scheme
It’s easy to go overboard when decorating because there are many beautiful tones and colors to choose from. Even though many designers’ styles are based on bold and bright color schemes, visual noise is made when too many colors are used close to each other.
Use only primary colors and white or off-white backgrounds. With a neutral background, colored design elements like buttons, menu items, and other design elements will stand out more. You often need a simple white, black, or neutral background.
Think carefully about the pictures you use
Photos used in a website’s design make a big difference in how the site looks. Unfortunately, even the best ideas can be ruined by pictures that aren’t very good. Using generic stock photos can take the life out of a layout and make it look lifeless. Adding high-resolution photos to your designs is a simple and easy way to make them look better.
There are many high-quality stock photos available online if you need them. But you shouldn’t use them as-is in your designs. Instead, you should change them first. Make sure to change and cut them! Photos may fit better with the rest of a website’s design if you use filters, change the saturation, change the warmth, raise the contrast, and so on.
Try out Oxygen Builder
Oxygen builder is one of those platforms where you do not need to know coding to have your website. This is great for those who do not have coding skills but have an idea. You can also use these platforms to build sister websites for the main one to help link building or sister businesses.
There are multiple oxygen builder agencies that you can contact to help you out with the whole process. You can easily have a cool and modern website up and ready in no time using oxygen builder when compared to the traditional way of coding.
Learn about optimization for search engines
You probably didn’t learn how to make websites, so you could worry about SEO. But the way a website looks may have a big effect on SEO.
As a web designer, there are a few things you should know about search engine optimization:
- Use of h1, h2, and h3 tags and other header style guidelines
- How slugs, the part of a link that says which page it goes to, affect natural search engine rankings
- Learn how to speed up your website by optimizing images and lowering your “bounce rate,” which is the number of people who only look at one page before leaving.
Keep it unified
The pages should make sense when you pick up a book to read. The text will be the same size and spaced out in the same way over and over again. This harmony keeps our attention, so we can read without being bothered.
Like the rest of a web design, the typography should look structured and consistent. The headers, body text, links, and other content on a website should all have the same format. It is also very important that the margins, line spacing, font size, color, and weight are all the same for a certain type of content.
Make a simple layout.
The different gadgets on the market may have very different-sized screens. The design should be the same regardless of the device used to access your site. Spending too much time on fancy animations and hover effects that might not work on all devices is counterproductive compared to improving UI and UX for everyone.
Make and try out new ways to design websites.
Make something different, for God’s sake! Ignore what everyone else does and do something completely different. Redesign a well-known website in your unique way and on the cutting edge. The best designers know that to grow their creativity, they need a new point of view.
Conclusion
Web design is interesting because it is always changing into something new. New tools and ways of making things are always being made. Just like the internet keeps changing, if you wish to be successful, you also need to change and adopt the new wave.