What separates one store from another while you’re traveling down the street? The majority of the time, it’s their signage.
Signage is an effective tool in differentiating your company from the competition and making a strong first impression on potential consumers. Below are seven tried-and-tested methods to make your signs stand out if you want to give your company a competitive edge.
1. Utilize bold, vibrant hues
Your business can be interpreted in a lot of ways by simply looking at the colors you utilize in your business signs. Softer hues express a more peaceful, relaxing vibe whereas bright, vibrant colors indicate that you are an active, modern brand.
For instance, it could be more suitable to use softer hues in your signs if you run a clinic or spa. Bolder hues, on the contrary, will give you a competitive edge in the industry if you’re a new tech firm.
Take color psychology into consideration when deciding on the ideal colors for your brand. According to Online Psychology Degree, customers’ first impressions are focused only on color, thus, it’s crucial to make the right decision.
Similar findings were found by Review 42‘s think tank, which showed that while color influences 85% of their spending behavior and 93% of consumers base their judgments exclusively on visuals, people’s interpretations of color vary based on their gender identity and culture.
As a result, it’s crucial to think about your prospective customers when determining the colors of your signs. Pick shades that best represent your brand in the industry and pique the interest of your target market.
2. To add visual appeal, use distinct graphics and fonts
Easily recognizable graphics and fonts can be seen on many of the most famous brands. Consider the logo of Coca-Cola or the golden arches of McDonald’s as examples.
Your company should also use a distinctive font and striking graphics. They should be in line with the overall message and image of your brand. Above all, they must be readable from a distance.
Before deciding on the graphics and font of your signs, ask yourself the following questions:
- Is it simple to read the font a couple of meters away?
- Does the font accurately represent the nature of the company you run?
- Is the graphic simple to recognize?
- Is the graphic unforgettable?
- Does the graphic match the other elements of your branding?
The answers to these questions will aid you in choosing the right graphics and font for your business signs.
3. Include a remarkable logo
One of the most crucial parts of your sign is your company logo. Knowing that it’s frequently the first thing customers see, it needs to be attention-grabbing and unforgettable.
Take into account the study conducted by Finances Online. According to them, logos are the brand identifiers that are most easily recognized by consumers (75%). Additionally, according to Study Finds, 50% of consumers purchase from recognizable brands.
That has several implications for your business. First, you have to make sure that your logo is easy to recall and most definitely, unique. Tailor it to match the general style of your brand. Don’t utilize a lot of colors or intricate images that are hard to duplicate.
Second, proudly feature your logo on all company signs. Don’t be reluctant to make it the center of attention. It needs to be one of the primary things that customers should notice when they visit your establishment and must be easy to identify from a range distance.
4. Keep everything basic and clean
The best signage keeps things simple. The last thing you need is a complicated, chaotic sign that is difficult to read.
Always keep in mind that less is more when developing a sign. Choose only one to two colors, basic fonts, and minimal graphics. The most crucial thing to remember is to communicate clearly and concisely.
The goal is to develop a sign that is simple to read and effectively communicates your brand message. Avoid utilizing excessive words or intricate graphics that will simply confuse folks.
5. Make it big, bold, and powerful
Size matters in terms of business signs. The more prominent your sign is, the more likely it is for people to see it.
Imagine this: if you were driving down a particular street, which sign would you notice most likely—the large one that covers the entire storefront or the small sign on the corner?
The same idea also applies to business signs. The more prominent and unique your sign is, the more likely it is for people to see it. Therefore, don’t be scared to take risks and go big!
Conclusion
Signage is essential in order to make your business stand out. Produce a high-quality, recognizable, and unforgettable sign by using the information provided in this article. And also, don’t forget to seek the services of a reputable sign-making company. You can be certain that by using their services, your signs will leave a positive impression on your potential clients. Start now and notice the difference that signs can offer for your company!