Building your brand takes a lot of factors into consideration. Customer service is one of these important factors that build the foundation of brands. According to the stats, more than 60% of the total customers are likely to buy from the same brand that offers a good customer service experience.
This illustrates how important it’s for brands to keep a strong focus on customer support and its improvement. Thankfully, we’re here to focus on that too. We’ll be listing some of the potential ways customer service is able to boost brand success and its market performance. So, let’s begin right away:
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Enhances Customer Communication
It’s important for your brand to communicate with its customers now and then. Whether it’s through social media, direct calling, emails, or any other means. However, all these processes are carried out via customer service, which is why you should focus on it too.
Not only it enhances communication but also generates trust, and more than 40% of the customers are likely to go for the brands they trust. We can quote the example of Xfinity internet company that ensures seamless communication with its clients. You can simply contact the Xfinity customer service number and the customer representative will cater to your needs in the best manner. Overall, the communication barrier doesn’t become a hurdle, which is why it’s able to grab more clientele.
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Creates Brand Loyalty
Another good reason why customer service is an important building block for your brand is that it generates loyalty for you. Stats show that more than 70% of customers are likely to prefer and go to brands that have good customer service.
The reason why this happens is that customer service entertains queries and helps customers in making their way to the final purchase of any kind. Plus, it also makes it easier for the customers to receive relevant interaction experiences.
In the end, the customers are more aligned to finding a certain brand to be customer-centric. This generates loyalty since the customers are well-aware that the brand will cater to their needs in the best manner. If your company is looking to generate long-lasting loyalty, then boosting customer service performance is one of the ways to do it.
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Generates Better Revenue
Creating a positive interaction between the customers and your brand is one thing but enabling this to generate positive revenue growth is another. Stats have illustrated that positive customer service experience has enabled companies to boost their revenue generation, which is why more than 80% of modern-day companies are focusing on it.
The reason why this results in positive growth is that customers are offered a better service experience, catered to by the team for their queries, and provided a surety of assistance whenever needed.
In the end, the sales go high because of the quality service experience that customers receive, generating better revenue. That being said, stats by Bain & Company has illustrated that customer retention of just 5% via positive customer experience can lead to an increase in profits of up to 95%.
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Creates a Positive Word of Mouth
In addition to the increase in the sales of your brand, your clientele is most likely to recommend your services to others. When this happens, it generates positive word of mouth that is quite useful in today’s world where almost every customer goes online for recommendations.
Stats have shown that more than 55% of customers avoid purchasing or buying from any brand even if there’s a single bad customer service experience. This shows that generating positive word of mouth is quite important for your company, and if done right, it can help boost sales and clientele easily.
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Helps With Marketing & Promotions
Marketing is one of the core pillars of any organization and business. In today’s world, failure to promote and market easily can prove fatal and result in catastrophic circumstances. However, if you’re focusing as well as offering a good customer service experience, then your customers are more likely to come for your services repeatedly.
Stats from HubSpot have illustrated that more than 65% of the customers are willing to spend more time as well as buy from the same brand that offers positive customer service. This kept aligned with the generation of positive word of mouth illustrating how your company can gain free marketing easily.
This doesn’t mean that things are limited to just promoting via customer service. However, using your customer service experience, you can achieve a boost to your marketing processes without making much effort.
Closing Thoughts
Positive customer service experience goes a long way in creating and strengthening clientele. above are some of the reasons that are enough to illustrate why customer service is as important as overall branding. Make sure to implement strategic policies that will help strengthen your support experience, resulting in better client capturing, brand promotion, and hence, revenue generation.