Profit generation and lead generation can, more often than not, be used in the same sentence. The importance of compiling long lists with leads that you can actually target can open business opportunities you thought were not possible.
One of the best ways to quickly generate a list worth of leads is to capture prospects’ email addresses and supercharge your email marketing campaigns. This is mainly the case, given that email is making a big comeback. Statistics show that 77% of marketers have recently seen increased engagement with their emails, which indicates that email is the way to go in 2023.
So without any further ado, let’s take a look at how you can first gather emails and then launch a successful newsletter campaign.
Use pop-up messages to build your email list
Deploying an email pop up prompt with an incentive will effectively entice new readers and encourage engagement with your website, as they have something to gain. By offering readers a discount or special offer specifically for signing up, you’ll have the potential to convert them from casual visitors into loyal customers, and fast.
And if that’s not the case, you have emails of prospects that you can later target with an exclusive promotion. Make sure that the incentives you offer actually carry value; no one will fill in the prompt’s form if they don’t feel as if there’s something in it for them.
You can also use exit-intent pop-ups to maximize your chances of successful lead capture. Exit-intent pop-ups are powerful tools for capturing potential customers who are about to leave your website without converting. By analyzing mouse movement and exit behavior, exit-intent popups will automatically appear when a visitor is preparing to leave the site.
Offer exclusive content
An easy way to get more people to join your email opt-in list is to offer them exclusive gated content.
Whether it’s an exclusive report, e-book, toolkit, or webinar series, the options are endless. You can create something compelling and memorable that entices people to give you their contact information and keeps them engaged until they purchase your product or service. It’s a great way of building customer relationships now and in the future.
Have opt-in boxes throughout your site
Implementing an opt-in box at the bottom of all your website pages is a great way to increase engagement and create opportunities for further customer interactions. Of course, you should also relay the value that opt-in brings them. Add CTAs such as “Join Now and Learn More” and incentivize prospects to join your email list.
Utilize your Contact Us page
By adding a simple opt-in form on your Contact Us page, you can encourage visitors to sign up for your newsletter or other email marketing campaigns. Consider offering an incentive for signing up, such as a discount code or free resource.
Make sure to clearly communicate the benefits of joining your email list and how often they can expect to receive emails from you. Additionally, consider including social proof in the form of customer testimonials or subscriber numbers to further entice visitors to sign up. By optimizing your contact page with an effective opt-in form, you can grow your email list and ultimately improve your overall digital marketing strategy.
Launching your newsletter campaign
Once you collect enough emails, it’s time to segment them and start planning your newsletter campaign. To ensure success, begin by developing an audience persona; ask yourself, who will be reading the newsletter? Next, decide how frequently you will send out newsletters to prospects. You may want to consider a bi-weekly frequency at first.
Third, promote the newsletter; use your blog posts, exclusive content, and special deals on products to encourage people to visit your store and make a purchase.
Bottom line
Capturing emails is a crucial aspect of building a successful online business. By implementing the most effective on-site email capture methods, such as pop-up messages, offering exclusive content, having opt-in boxes throughout your site, and utilizing your Contact Us page, you can quickly generate a list of high-quality leads that you can target with personalized email campaigns.
Remember to focus on providing value to your subscribers by offering incentives and exclusive content in exchange for their contact information. Once you have collected enough emails, segment them into groups and plan out your newsletter campaign to engage with your audience regularly.