Facebook’s outreach and appeal amongst social fans of all hues and inclinations haven’t faded a bit since its launch.
The amazing pace at which Facebook is growing despite facing intermittent legal challenges clearly shows the love and attention it commands from ardent subscribers.
As a business brand, you can capitalize on this trend to promote your business aggressively. The advertisement platform of Facebook, however, runs on a pay-to-play mode.
Don’t let this discourage you, as you shall soon get insights into ways to leverage Facebook’s potential for free. For one, you can use any versatile Facebook ad template to spread the word about your business and monetize from the platform’s mass appeal.
Let’s explore effective ways to promote your business on this platform for free.
Proven Ways to Make Facebook Freely Promote Your Business
Facebook’s daily active user base is above 1.96 billion, and the platform has witnessed registrations of 60 million new users in 2022’s second quarter.
Amazing, isn’t it?
If you get to showcase your business to even a small percentage of these users, your brand’s popularity and credibility will soar significantly.
Without beating around the bush anymore, let’s discuss some proven hacks to gain maximum interested eyeballs for your brand without paying a dime.
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Create a Free Digital Shopfront Page on Facebook
Register your brand’s online presence by creating a free Facebook page that will facilitate the discovery of your business by the maximum number of social media audiences.
The page will serve as your digital shopfront, increasing awareness about your brand’s persona and offerings.
You can interact directly with page visitors and create confidence in your brand’s genuineness and sincerity in customer service through personalized interactions and engaging conversations.
By adding relevant keywords, you can boost SEO by making Google bots index your page for relevant search queries.
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Drive Your Brand Awareness With Your Facebook Page
A Facebook Page comes equipped with different free and versatile tools that facilitate the accomplishment of your business model-specific objectives.
- Display complete information about your brand, like the contact number, address, working hours, product categories, etc.
- Publish posts regularly on your brand’s page and encourage audiences to interact with action buttons.
- Use the ‘Inbox’ option on your page to send automated messages to fans on Instagram or Facebook Messenger.
- The ‘Events and Appointments’ tool helps keep your customers updated about important activities, whereas the ‘Jobs’ tool can help you recruit talent. Make the most of these free tools.
- Tweak your page posts with feedback available from the ‘Insights’ feature of Facebook. You can gauge the popularity and shareability of your posts as well as competitors’ posts with analytical inputs offered by ‘Insights.’
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Post Funny and Witty Videos on Facebook
Videos have become a craze on Facebook. Further, the auto-play option allows videos to run intuitively once the focus is on them. This makes watching videos extra-easier for viewers.
Capitalize on this trend to establish your brand image by posting funny, witty, and engaging videos.
Once your videos start getting viral, your brand’s popularity and credibility can soar exponentially. For this, you need to make quality content with a personal touch that can resonate with viewers.
Keep the videos short and sweet, with the most important message conveyed at the start. Conclude the videos with a ‘call-to-action’ to drive organic traffic to your website.
You can use any good Facebook video editor to make spellbinding videos that cater to the short attention span of viewers.
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Make a Facebook Group
Create a Facebook Group for adding followers, publishing relevant posts, fuelling conversations around them, and sharing updates on the latest industry trends.
The group will lend authority to your brand’s voice and motivate followers to explore your website as well as become your brand advocates.
You can post information about your products and services at regular intervals in the group. This will improve the brand recall rate for page followers.
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Become Members of Relevant Facebook Groups
Search for Facebook groups that correspond to the niche your brand is operating.
Become members of all such groups to trigger online networking with prospective customers who are likely to subscribe to your brand’s offerings after going through persuasive posts.
Participate in group conversations, post meaningful and informative content showcasing your expertise, offer authentic troubleshooting-related advice, and refrain from posting with an aggressive sales pitch.
Soon, your brand’s status as a thought leader and niche leader will come to be recognized by members. This will trigger growing subscriptions and sales in the long run.
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Automate Your Blog Posts on Facebook
If you are running short of time to post your company blog posts on your Facebook page every time, consider using a good syndication tool that automatically posts the blog content on your social media page.
Most content management systems like WordPress offer plug-ins that can do the job for you. Once quality content starts getting published on your Facebook page regularly, lead engagement will get a boost. The inflow of organic traffic on your website will naturally grow.
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Engage in Cross-Pollination
Whenever you post content on your brand’s blog or other online touchpoints, you can place a discreet request asking readers to share the same on Facebook through their personal pages.
You may also direct your employees to engage extensively in brand promotion through their personal Facebook profiles. This cross-pollination strategy can bring your brand unparalleled exposure without paying a dime.
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Interact Directly With Facebook Followers Through Live Streaming
Give a feel of the human face behind your brand by interacting with your followers directly through the Facebook Live option.
Such personal engagement will evoke trust in your brand and make people see the behind-the-scene dynamics intended to offer the best of services or products to them.
You can engage in direct conversation with followers, answer their queries, promote your brand, and send out links to your website.
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Develop a Facebook Community
Nurture a cohesive community of Facebook followers who can act as your brand evangelists. You can convey any message to and through them to garner more interested eyeballs for your brand.
Post messages on followers’ walls so their friends can view the same. Respond to their queries, engage in meaningful conversations, and ask them to do a favor by promoting your brand through all possible means.
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Appreciate Others’ Work
When you show appreciation for others’ work on Facebook, you are, in fact, cultivating an admirer for your brand who will not hesitate to walk the extra mile to spread the word about you.
Praise the work of popular artists or content creators on their personal pages or through messenger. Always use your business profile for posting words of admiration.
Conclusion
You can drive up the popularity of your brand on Facebook with the free methods discussed above. They are really effective and show quick results.
You can also consolidate your brand’s position as a niche authority by requesting any established marketing influencer to speak about your company.
Facebook is a minefield of opportunities for executing your marketing strategies in a versatile manner and free of cost in most cases. Remember to maintain consistency in all your brand posts to foster a better brand recall rate. Good luck1